Rappahannock Media LLC (“Rappahannock Media”) operates several websites including piedmontvirginian.com. It is Rappahannock Media’s policy to respect your privacy regarding any information we may collect while operating our websites.
Like most website operators, Rappahannock Media collects non-personally identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. Rappahannock Media’s purpose in collecting non-personally identifying information is to better understand how Rappahannock Media’s visitors use its website. From time to time, Rappahannock Media may release non-personally identifying information in the aggregate, e.g., by publishing a report on trends in the usage of its website.
Rappahannock Media also collects potentially personally identifying information like Internet Protocol (IP) addresses for logged in users and for users leaving comments on WordPress.com blogs. Rappahannock Media only discloses logged in user and commenter IP addresses under the same circumstances that it uses and discloses personally identifying information as described below, except that blog commenter IP addresses are visible and disclosed to the administrators of the blog where the comment was left.
Gathering of Personally Identifying Information
Certain visitors to Rappahannock Media’s websites choose to interact with Rappahannock Media in ways that require Rappahannock Media to gather personally identifying information. The amount and type of information that Rappahannock Media gathers depends on the nature of the interaction. For example, we ask visitors who sign up for a blog at WordPress.com to provide a username and email address. Those who engage in transactions with Rappahannock Media – by purchasing subscriptions to the print edition or eEdition of the Rappahannock News, for example – are asked to provide additional information, including as necessary the personal and financial information required to process those transactions. In each case, Rappahannock Media collects such information only insofar as is necessary or appropriate to fulfill the purpose of the visitor’s interaction with Rappahannock Media. Rappahannock Media does not disclose personally identifying information other than as described below. And visitors can always refuse to supply personally identifying information, with the caveat that it may prevent them from engaging in certain website-related activities.
Rappahannock Media may collect statistics about the behavior of visitors to its websites. For instance, Rappahannock Media may use spam screened by the Akismet service to help identify spam. Rappahannock Media may display this information publicly or provide it to others. However, Rappahannock Media does not disclose personally identifying information other than as described below.
Protection of Certain Personally Identifying Information
Rappahannock Media discloses potentially personally identifying and personally identifying information only to those of its employees, contractors and affiliated organizations that (i) need to know that information in order to process it on Rappahannock Media’s behalf or to provide services available at Rappahannock Media’s websites, and (ii) that have agreed not to disclose it to others. Some of those employees, contractors and affiliated organizations may be located outside of your home country; by using Rappahannock Media’s websites, you consent to the transfer of such information to them. Rappahannock Media will not rent or sell potentially personally identifying and personally identifying information to anyone. Other than to its employees, contractors and affiliated organizations, as described above, Rappahannock Media discloses potentially personally identifying and personally identifying information only in response to a subpoena, court order or other governmental request, or when Rappahannock Media believes in good faith that disclosure is reasonably necessary to protect the property or rights of Rappahannock Media, third parties or the public at large. If you are a registered user of an Rappahannock Media website and have supplied your email address, Rappahannock Media may occasionally send you an email to tell you about new features, solicit your feedback, or just keep you up to date with what’s going on with Rappahannock Media and our products. Rappahannock Media takes all measures reasonably necessary to protect against the unauthorized access, use, alteration or destruction of potentially personally identifying and personally identifying information.
We allow third-party companies to serve ads and/or collect certain anonymous information when you visit our web site. These companies may use non-personally identifiable information (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over) during your visits to this and other Web sites in order to provide advertisements about goods and services likely to be of greater interest to you. These companies typically use a cookie or third party web beacon to collect this information. To learn more about this behavioral advertising practice or to opt-out of this type of advertising, you can visit http://www.networkadvertising.org/managing/opt_out.asp.
If Rappahannock Media, or substantially all of its assets, were acquired, or in the unlikely event that Rappahannock Media goes out of business or enters bankruptcy, user information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of Rappahannock Media may continue to use your personal information as set forth in this policy.
Rappahannock Media is also a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com.