Photos by Camden Littleton Photography.
One week ago, LOCKN’ Festival marked the continuing success of its social action village, Participation Row, with an official ceremony on Giving Tuesday. The ceremony was held at the LOVE sign on the LOCKN’ festival site on the beautiful LOCKN’ Farm in Arrington.
Organizers presented a check for $19,963 to more than a dozen non-profit organizations who formed Participation Row at LOCKN’ 2016, a key feature of the annual four-day festival (which we recapped through pictures!). LOCKN’ also presented a check for the amount of $11,142.50 to the John C. Holland III Memorial Scholarship at Nelson County High School.
“It’s a privilege to be able to give back to this wonderful community that’s been so welcoming to us,” said Dave Frey, co-founder of the Festival.
Participation Row at LOCKN’ serves as host and hub for a variety of non-profits, facilitating action and other involvement by LOCKN’ festivalgoers. Each booth on Participation Row invites attendees to take a simple action that immediately raises awareness for an organization or its cause. This year, a record 7,692 actions were taken. HeadCount, a non-profit organization that specializes in driving civic engagement at live music events, organized Participation Row with the backing of LOCKN’ as well as presenting sponsor Qello Concerts, the largest streaming library of live concerts and music documentaries.
The funds were generated through an auction that included a LOCKN’ branded D’Angelico guitar signed by all of the festival headliners, including Phish, Phil Lesh, Ween, and My Morning Jacket. Additional funds came through sales of refillable water bottles from the environmental organization REVERB.
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